Which of the following statements about are perceptual benefits conveyed by a product's packaging and labeling is NOT true?
A. Global brands can benefit from country of origin or manufacturer perceptions since consumers tend to hold ethnocentric stereotypes about country-product pairings that they judge best.
B. Packaging and labeling have been shown to enhance brand recognition and facilitate the formation of strong, favorable, and unique brand associations.
C. Changes in packaging and labeling can uphold a brand's image in consumers' minds.
D. The color, shape, and graphics of a package or label distinguish one brand from another.
E. Package inserts are the primary way the legal requirements for the conveyance of information are satisfied.
Answer: E
You might also like to view...
Which is the only feedback orientation that will consider negative feedback?
a. avoidant b. performance prove c. learning d. motivated
________ allowances are price reductions given for turning in an old item when buying a new one
A) Promotional B) Trade-in C) Depreciation D) Segmented E) Functional
Residual income is the
a. contribution margin of an investment center, less the imputed interest on the invested capital used by the center. b. contribution margin of an investment center, plus the imputed interest on the invested capital used by the center. c. income of an investment center, less the imputed interest on the invested capital used by the center. d. income of an investment center, plus the imputed interest on the invested capital used by the center.
A partnership between management and the union in addressing workplace problems and issues is most likely to arise in a paternalistic organization with a union acceptance strategy.
Answer the following statement true (T) or false (F)