Workers in the nation of Brotherton expect managers to forcefully tell employees what to do, how to do it, and when. On the other hand, American employees prefer to take part in workplace decision making. This ________ difference between Brotherton workers and American workers represents a management challenge for firms trading in the global market.
A. geo-political
B. sociocultural
C. economic
D. regulatory
Answer: B
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Relevant values and attitudes toward time, achievement, work, authority, wealth, scientific method, risk, innovation, change, and the Western world are considered in the ________ of the framework for international marketing research
A) information and technological environment B) sociocultural environment C) structural environment D) government environment
Define customer equity, and explain why it is important to a company
What will be an ideal response?
Which of the following behaviors is not consistent with managers' escalation of commitment to projects that fail to meet milestones?
a. Seeking out supporting data b. Recalling information consistent with prior, positive beliefs c. Admitting the project has gone awry d. Interpreting neutral information as positive e. Ignoring or distorting negative information
Using a single performance evaluation criterion for an investment center
a. Allows multinational investment centers performances to be equitably compared. b. Can result in manupulation of the performance measure. c. Is most effective because a manager can concentrate on a single goal. d. Is only appropriate if the criterion is non-monetory.