A firm offer is an offer ________
A. in which a fixed price is not mentioned for the goods or the services being sold
B. in which the offeree is an individual and the offeror is an organization
C. which is governed by the laws of the WTO
D. that the offeror promises to keep open for a fixed period of time
D
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Taglines are important because they carry over from one ad to another and provide consistency across ad campaigns
Indicate whether the statement is true or false
A salesperson for a security company walks into a prospect's office and says, "According to a recent FBI study, 10 percent of your employees have stolen something tangible from your company." The salesperson is most likely using the ________ approach.
A. testimonial B. scare-tactic C. shock D. proof statement E. curiosity
_______________ are moral principles that guide our behavior.
a. Values b. Ideals c. Standards d. Ethics
Organizational behavior is a designated business function just like marketing and accounting.
Answer the following statement true (T) or false (F)