Daniel is assessing his company's portfolio of products. One of them is the best-selling brand of mayonnaise, although this is now a slow-growing market. If Daniel uses the BCG matrix, he would classify this product as a
A. star.
B. cloud.
C. question mark.
D. cash cow.
E. dog.
D. cash cow.
In the BCG matrix, cash cows have slow growth but high market share, and income from them often finances stars and question marks.
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A pharmaceutical manufacturer offers monetary incentives to its sales representatives to promote a new drug to the medical professionals in their respective geographic territories. This is an example of a ________ strategy
A) push B) direct marketing C) vertical integration D) pull E) publish-subscribe
Factors which reflect the ability of a business to pay its debts and earn a reasonable amount of income are referred to as solvency and profitability
Indicate whether the statement is true or false
Intentional torts lawsuits (e.g., assault and battery) are less common than negligence lawsuits, but they are more likely to subject the tortfeasor to punitive as well as to compensatory damages
Indicate whether the statement is true or false
MRP II extends the closed loop MRP system by adding different modules. Which of the following is NOT one such module?
a. finance planning b. human resources planning c. cost and revenue inputs d. product features and enhancements