Are consumer concerns about privacy affecting consumer-focused marketing?

What will be an ideal response?


In a word, yes. International standards differ. Even in the United States, a majority of Midwestern
marketing professionals say they would welcome tougher federal restrictions on the amount of
consumer information they can gather and store in databases.

Communication & Mass Media

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The ELM provides information in determining which people will rely heavily on brands and which people will rely heavily on price of the brand

Indicate whether the statement is true or false

Communication & Mass Media

Pamela got a job as an intern at a leading news agency. During her training, she was told that while writing any report, she must use simple sentences and familiar words

Also, it was suggested that she should avoid using pronouns and repetition of proper nouns. By following these suggestions, what characteristics of broadcasting will Pamela develop? a) Clarity b) Correctness c) Conciseness d) Color

Communication & Mass Media

Which Eastern religion emphasized the written word over oral language in Korea?

A) Hinduism B) Buddhism C) Confucianism D) Taoism

Communication & Mass Media

When our nonverbal behavior is unintentional,

a. others disregard it. b. others attach more significance to it. c. others can’t make interpretations based on it. d. others respond with their own unintentional behaviors. e. others recognize it and make interpretations based on it.

Communication & Mass Media