Gross rating points (GRPs) are found by doing which of the following?
a) Contacting the Federal Communication Commission
b) Multiplying a station's reach by its average frequency
c) Searching databases of one of the many reputable GRP firms
d) GRPs are promotional hyperbole, with no standard way of finding them
B
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The "lip lazy" phenomena is related to the intelligibility factor of enunciation
Indicate whether the statement is true or false
A seasoned speaker has decided he is most comfortable using extemporaneous delivery. The main reason is because using this method can be thought of as taking part in a kind of
a. rehearsed theater. b. formal recitation. c. spontaneous commentary. d. enlarged conversation.
Trouble has been brewing in the relationship between Shawn and Trevor for quite some time
One problem seems to go away and another one emerges. At some point, the couple decides they can't take it anymore and decide to break up. This kind of breakup is best identified as an example of A) unilateral dissolution. B) incrementalism. C) sudden death. D) fading away.
Which of the following means supporting an argument with claims whose truth is taken for granted but never verified?
A. appeal to false authority B. slippery slope C. begging the question D. bandwagon appeal