Which of the following statements is FALSE about attitudes?

A. Attitudes are shaped by one's values and beliefs.
B. Personal values affect attitudes by influencing the importance assigned to specific product attributes.
C. Attitudes are learned.
D. An attitude results in responses that are consistently favorable or unfavorable way.
E. Marketers are primarily concerned with American core values when developing advertising messages.


Answer: E

Business

You might also like to view...

Because it is a necessary financial statement, the work sheet must be prepared according to specified accounting procedures.

Answer the following statement true (T) or false (F)

Business

A company paid a cash dividend of $0.88 per share during the current year, and reported 18,000 shares of common stock issued, and 2,000 common shares in treasury stock during the current year. The year-end market price per share was $27.50. Calculate the following: (1) total amount of cash dividends paid to common shareholders, and (2) dividend yield.

What will be an ideal response?

Business

The Roth IRA is an example of the Pension Model.

Answer the following statement true (T) or false (F)

Business

[The following information applies to the questions displayed below.] Galaxy, Inc., a manufacturer of telescopes, began operations on June 1 of the current year. During this time, the company produced 60,000 units and sold 40,000 units at a sales price of $600 per unit. Cost information for this year is shown in the following table:Production costs   Direct materials$90per unitDirect labor$75per unitVariable overhead$4per unitFixed overhead$420,000in totalNon-production costs   Variable selling and administrative$80,000in totalFixed selling and administrative$520,000in totalGiven the Galaxy Inc. data, what is net income using variable costing?

A. $17,400,000 B. $16,800,000 C. $16,220,000 D. $11,275,000 E. $16,360,000

Business