A building supply company has many high-volume customers and many low-volume customers. A CRM system would be LEAST likely to help management decide to use which of the following methods for communicating with low-volume customers?
A) Every November, send each customer a new calendar that has the phone number of the building supply company printed on the cover.
B) Once or twice a year, mail a new product catalog to each customer.
C) Every few months, have a customer service representative from the building supply company call each customer.
D) Have a sales representative make a personal one-on-one appointment with every low-volume customer at least twice a month.
E) Give each low-volume customer the company Web address to check building supply products sold by the company.
D
You might also like to view...
Johnson & Johnson's experience with tampering of its Tylenol brand is a classic example of a marketer failing to overcome consumers' negative mental files
Indicate whether the statement is true or false
In most cases, you have unlimited access to a passbook savings account
Indicate whether the statement is true or false.
At every stage of a trial, either party can file a motion to dismiss the case.
Answer the following statement true (T) or false (F)
________ occur when participants do not meet in the same place and possibly not at the same time.
A. Workspaces B. Networking C. Shared spaces D. Virtual meetings E. Meetings