The process of researching, creating, refining, and promoting a product or service and distributing it to targeted consumers is ________

A) marketing
B) public relations
C) advertising
D) promotion
E) IMC


Answer: A

Communication & Mass Media

You might also like to view...

A public is created when the speaker demonstrates how an issue is of shared concern to themselves and the audience

Indicate whether the statement is true or false

Communication & Mass Media

Preparation outlines are also called

a. drafting outlines. b. formal outlines. c. citation outlines. d. temporary outlines.

Communication & Mass Media

According to the text, the Caribou campaign objectives for sales and retail store traffic reported during the summer were described how?

a. Sales and store traffic dipped during the summer but rebounded later. b. Sales increased, store traffic grew in the south dramatically. c. National sales maintained, while store traffic increased modestly. d. Both sales and store traffic numbers were among the best ever.

Communication & Mass Media

Two different ways logos can be communicated is through inductive and deductive reasoning

Indicate whether the statement is true or false

Communication & Mass Media