Identify a frequently used theme by an organization in setting strategies.
a. Decrease customer preferences
b. Decrease revenue
c. Attract and retain new customers
d. Increase delivery time
c. Attract and retain new customers
Frequently used themes in setting strategies include increase revenue, attract and retain new customers, increase customer loyalty, and reduce the time required to deliver new products to market.In choosing from alternative strategies, managers shouldconsider the long-term impact of each strategy on revenue and profit, the degree of riskinvolved, the amount and types of resources that will be required, and the potential competitivereaction.
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