A coworker is crafting a sales message and asks for your advice. What tips can you share for the opening? Check all that apply.
a. Use a testimonial.
b. Create a personalized action setting.
c. Avoid using the receiver's name.
d. Don't waste time on the visual appearance of the message.
Answer:
a. Use a testimonial.
b. Create a personalized action setting.
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Testing a prototype of a new product is an example of a:
A. Organization-sustaining activity. B. Product-level activity. C. Unit-level activity. D. Batch-level activity.
A warranty of title cannot be disclaimed
Indicate whether the statement is true or false
Cathy is an accountant with Discount Retail Corporation. Efrem buys Discount Retail stock and loses money on the investment. To recover from Cathy under Section 10(b) of the Securities Exchange Act of 1934 and SEC Rule 10b-5, Efrem must prove A) only the purchase and sale of a security
B) fraud, reliance, materiality, and lack of knowledge about securities. C) fraud, reliance, materiality, and incompetence. D) fraud, reliance, materiality, causation, and scienter.
Advertising allowances are price reductions given to firms further along in the channel to encourage them to advertise or promote a producer's products locally.
Answer the following statement true (T) or false (F)