A customer who buys Coke and Dr. Pepper all the time, and no other brands, holds these two products as:
A) quality brands
B) price brands
C) top-choice brands
D) continuous choices
C
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________ are groups in which members value themselves as separate from their group and responsible for their own destiny.
A. Polycentric cultures B. Individualistic cultures C. Collectivist cultures D. Ethnocentric culture
A study has identified four different segments of consumers that exist with respect to their attitudes towards global brands. Identify the largest segment
A) global dreamers B) global citizens C) antiglobals D) global agnostics
In statistical experiments, each time the experiment is repeated
A. the same outcome must occur. B. the same outcome can not occur again. C. a different outcome might occur. D. a different out come must occur.
What can be done to help an audience find your businesses' Twitter feed?
A) Use keywords and phrases in your bio and tweets B) Keep tweets positive and interesting C) Make the tweets about the audience, not the organization D) Keep tweets short E) Use hashtags