Describe the role of goals and objectives and how they work together in a campaign.

What will be an ideal response?


Goals should support the overall purpose of a campaign. They are more general in
nature. From there, objectives should align with goals, and spell out more in a more
detailed way how the goal will be met. “To use a travel metaphor, goals provide
direction, while objectives describe the destination.”

Communication & Mass Media

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__________ means promoting a product in a limited period, such as pitching cold medicine during the winter months

Fill in the blank with correct word

Communication & Mass Media

What is the difference between sidetracking and stage?hogging?

What will be an ideal response?

Communication & Mass Media

Validity is the extent to which a result is stable and consistent

Indicate whether the statement is true or false.

Communication & Mass Media

If a newspaper publishes a story on an alleged affair between a famous New York senator and a socialite from New Jersey, what are they potentially in danger of committing??

a. ?false allegations b. ?defamation of personhood c. ?libel d. ?slander

Communication & Mass Media