Describe the role of goals and objectives and how they work together in a campaign.
What will be an ideal response?
Goals should support the overall purpose of a campaign. They are more general in
nature. From there, objectives should align with goals, and spell out more in a more
detailed way how the goal will be met. “To use a travel metaphor, goals provide
direction, while objectives describe the destination.”
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__________ means promoting a product in a limited period, such as pitching cold medicine during the winter months
Fill in the blank with correct word
What is the difference between sidetracking and stage?hogging?
What will be an ideal response?
Validity is the extent to which a result is stable and consistent
Indicate whether the statement is true or false.
If a newspaper publishes a story on an alleged affair between a famous New York senator and a socialite from New Jersey, what are they potentially in danger of committing??
a. ?false allegations b. ?defamation of personhood c. ?libel d. ?slander