Marketing plan and marketing strategy mean the same thing.
Answer the following statement true (T) or false (F)
False
A marketing strategy is a big picture of what a firm will do in some market. A marketing plan is a written statement of a marketing strategy.
You might also like to view...
Which of the following statements is true about the business scenario in the Middle East?
A) Business decisions are usually made by correspondence. B) Well-connected businesspeople generally progress faster. C) Business in the Middle East is driven by the price of gold. D) Arab businessmen are known for never entertaining any sort of haggling.
A contingent liability is a liability that may materialize in the future because of something that happened in the past
Indicate whether the statement is true or false
Which of the following typically would be considered an incremental cost?
a. Conversion cost b. Direct product cost c. Period cost d. Factory overhead cost
Figure 9-5Figure 9-5 above represents the seven stages of the new-product development process. Stage 3 is the ________ stage.
A. screening and evaluation B. idea generation C. product assessment D. new-product strategy development E. screening and analysis