"Does the agency have reporting and operational review procedures in place permitting us to ensure full compliance with all ethical standards?" is a question that addresses which of the following
A) honesty of identity
B) agency employment characteristics
C) respect for the rules
D) honesty of opinion
E) responses when things go wrong
Answer: B
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A voice-over begins with ______.
A. a still photograph with music or sound effects playing in the background B. the reporter or anchor reading the story on camera C. a long stretch of video with natural or environmental sounds D. a blank screen with sounds meant to acclimate the audience
Speakers who build identification with their audiences so they will be receptive to their ideas are using the card-stacking technique.
Answer the following statement true (T) or false (F)
Public relations research should be conducted
A) before a campaign begins. B) once a campaign is under way. C) periodically throughout the campaign. D) after the campaign ends. E) All of the above.
A brief sketch of the body of your speech is called the
a. working outline. b. idea cluster. c. sloppy copy. d. framework.