A retailer's promotion objective might be to ________ its target market about its marketing mix.
A. remind
B. persuade
C. inform
D. Any of these might be a promotion objective.
Answer: D
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Circular reasoning is a logical fallacy that involves
A) reducing a wide range of choices to a simple "either/or" scenario. B) using irrelevant evidence to support your argument. C) trying to support a claim by restating it in different words. D) attacking an opponent's character, rather than countering his or her argument. E) comparing two objects or situations that don't share enough similarities.
The selection decision will come down to which to factors?
a. how choosy the company can be and how well employees’ performance can be predicted b. how much advertising was done and what the response rate was c. how pushy the candidate is and how receptive the selection committee is d. how long the company has been looking for an employee and how long the candidate has been looking for a job
In the opening vignette, the Hillsborough accident occurred in ______.
a. Liverpool b. Nottingham c. Sheffield d. London
Credit cards have all of the following advantages except
A) they allow you to borrow cash interest free for 60 days. B) make purchases without carrying cash. C) obtain free financing until the bill is due. D) itemized monthly statement.