A ________ is a predisposition to perceive only what we want or expect to perceive.

A. perceptual set
B. stereotype
C. context
D. memory bias


Answer: A

Communication & Mass Media

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Anomalous data are data that

a. are not anticipated by the researcher b. are anticipated by the researcher c. cannot be analyzed quantitatively d. cannot be used for ethical reasons e. are obtained without Institutional Review Board approval

Communication & Mass Media

As part of setting up of an emergency response code, an advertising company listed the department heads who should be on the committee

Apart from the head of corporate communications, the presence of the head of which department is integral on this committee? a. Legal affairs b. Marketing c. Sales d. Human resources

Communication & Mass Media

Is it a good idea to use video clips or digital photos in a presentation?

A) Yes; modern audiences prefer digital presentation aids over anything written or drawn. B) No; these will distract the audience and cause them to lose focus on the message of the speech. C) Yes, but only if they help develop the central idea of the speech. D) No, since there are always technical issues with these types of aids.

Communication & Mass Media

Rhetorical questions should be avoided in introductions.

Answer the following statement true (T) or false (F)

Communication & Mass Media