In the context of new-product development and the balance of market needs and company resources, marketing managers must generally
A. focus on satisfying customer needs, even if it means taking a loss.
B. recognize that new-product projects need to meet ROI goals.
C. have various departments independently evaluate the feasibility of new ideas.
D. develop marketing plans for goods that can't currently be produced profitably.
E. place a product in the market quickly and not wait for a marketing plan.
Answer: B
You might also like to view...
Revenue should be recorded when it has been earned, not when the related cash has been collected
Indicate whether the statement is true or false
List and discuss the four stages in the design of a cost management system
Consider that a company’s aggregate demand for a product over a 5-month period is 30,000, and there are a total of 125 working days in that period. Under level production strategy, the company will produce ______ units per day.
A. 200 B. 250 C. 220 D. 240
Is it ever acceptable to include a list of illustrations in a long report?
A) Yes. B) No.