Which of the following is true about the practice of online searching for information by customers?
A. When conducting an online search, 90 percent of customers who click on an organic search choose the first or second result.
B. During an online search, 25 percent of customers who click on an organic search pick one of the top five search results.
C. Most customers favor the organic search results rather than the paid ads at the side of the search.
D. Advertising managers should ensure the availability of useful online content to target customers who are searching.
E. When conducting an online search, most users look past the 10 results on a typical first page of search.
Answer: C
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Answer the following statement true (T) or false (F)
Which statement regarding headings is most accurate?
A) Headings provide visual distraction for readers; thus they should be avoided. B) Headings appear most often in business letters. C) Headings highlight information and improve readability. D) Headings should be written in complete sentences.
In a deferral adjustment for revenues collected in advance that are now earned:
A. the liability recorded when cash was received is increased by the adjustment for the revenue being earned. B. a liability is increasing because cash will be paid for an expense in the future. C. the liability recorded when cash was received is decreased by the adjustment for revenue being earned. D. a liability is decreasing because cash is being paid for an expense incurred at the time of the adjustment.
Studies on mutual funds have found that load funds perform better than no-load funds
Indicate whether the statement is true or false.