Which of the following statements about product placement advertising is true?
A. The major advantage associated with the use of product placement advertising is its relatively low cost.
B. The product placements benefit from low potential for exposure.
C. Alcohol and tobacco companies are legally prohibited from using product placements.
D. The recall of product placements is generally lower than that of television ads.
E. There is a strong source association between actors and the products featured through product placements.
Answer: E
You might also like to view...
Marquis Company uses a weighted-average perpetual inventory system and has the following purchases and sales: August 216 units were purchased at $7 per unit.August 1821 units were purchased at $9 per unit.August 2918 units were sold.What is the amount of the cost of goods sold for this sale? (Round average cost per unit to 2 decimal places.)
A. $146.52 B. $130.00 C. $301.00 D. $132.50 E. $189.00
The computerized system developed by the grocery and pharmaceutical industry to link chain members is:
A. Efficient Computer Response (ECR) B. Computerized Check Out Systems (CCOS) C. Electronic Demand Distribution (EDD) D. Efficient Computer Distribution (ECD)
Speculators reduce risk of loss by buying instead of selling stock index futures.?
Answer the following statement true (T) or false (F)
For watch lists of criminals, a false ________ means that an innocent person is identified as a criminal
A) acceptance B) rejection C) Both A and B D) Neither A nor B