Which of the following statements about product placement advertising is true?

A. The major advantage associated with the use of product placement advertising is its relatively low cost.
B. The product placements benefit from low potential for exposure.
C. Alcohol and tobacco companies are legally prohibited from using product placements.
D. The recall of product placements is generally lower than that of television ads.
E. There is a strong source association between actors and the products featured through product placements.


Answer: E

Business

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