An advertising company has been hired by the Centers for Disease Control to produce TV commercials to increase awareness of breast cancer in males
Advertising executives are considering three different commercials. The first features actual patients who describe the pain they experienced from the disease. The second focuses on medical doctors discussing early detection strategies and treatment options. The third shows grieving family members surrounding a grave. Which is likely to be more effective at changing men's behavior?
A) The first, focusing on actual patients and their negative outcomes
B) The second, focusing on specific information that will reduce fear
C) The third, focusing on the ultimate outcome of ignoring the potential problem
D) None of these will be effective.
E) All of these will be equally effective.
Answer: B
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The basic prediction of ____ theory is that attitude change occurs when people infer how they feel by observing themselves and the circumstances of their own behavior
a. cognitive dissonance b. the "new look" at cognitive dissonance c. self-perception d. elaboration likelihood
Irrational beliefs and thoughts are believed to cause emotional and behavioral problems, according to psychoanalysts.
Answer the following statement true (T) or false (F)
Milly is thinking about why she is feeling sad and disappointed. This kind of thinking is called
a. depression. b. inferiority. c. psychological mindedness. d. shame.
Up until the 1970s, followers of the psychoanalytic approach had:
a. not believed that the client transfers anything to the therapist b. been very slow to conduct research to test their treatment's effectiveness c. believed that removal of the symptoms meant a cure of the illness d. allowed the client to express thoughts more frequently and openly