To succeed on a claim of trade-dress infringement, a plaintiff must prove that the ________
A) trade dress is primarily nonfunctional
B) trade dress has not acquired a secondary meaning
C) alleged infringement does not create confusion
D) value of the trade dress has been diminished
A
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Which of the following is a category of segmentation variables used for industrial marketing segmentation?
A) strategic variables B) operating variables C) interpersonal variables D) supply chain variables
The maturity stage of the product life cycle often incurs a higher promotion budget than other
stages of the life cycle. Indicate whether the statement is true or false
Three basic purpose of communication are to feel, sense, and influence
Indicate whether the statement is true or false
It is chiefly in our micro-marketing system, not macro-marketing system, that developments in e-commerce have significantly increased efficiency and effectiveness.
Answer the following statement true (T) or false (F)