When “reading” a message, a person can accept the dominant ideology but also engage in selective interpretation.

A. preferred reading
B. negotiated code
C. oppositional code
D. motivational code


B. negotiated code

Communication & Mass Media

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An example of a torn national culture in the major part of the book focused on this topic is:

a. The United States b. Great Britain c. China d. Mexico e. Australia

Communication & Mass Media

The ________ points (Roman numerals) represent the major ideas of the talk, while the

________ points (letters) are minor points whose function is to support the major ideas. Fill in the blanks with correct word

Communication & Mass Media

Avoiding ornate fonts or formats is a recommended prescription for which presentation aid strategy?

a. make the presentation aides large enough b. keep presentational aids simple c. practice using presentational aids d. both a and c

Communication & Mass Media

Since Carrie had just broken off her relationship with her long-time boyfriend, she was in an emotionally fragile state. Her best friend, Anna, tried to console Carrie by bringing over ice cream and videos, trying to make her feel better

Which type of response is best described in this scenario? a) Supportive respons b) Impervious response c) Tangential response d) Incongruous response

Communication & Mass Media