To overcome low redemption rates for coupons, marketers are doing all of the following EXCEPT:
A. issuing fewer coupons and using more everyday low pricing
B. shortening the time the coupon can be redeemed to create a feeling of urgency
C. requiring multiple purchases to redeem the coupon
D. distributing single all-purpose coupons that can be redeemed for several brands
E. using instant coupons on product packages
Answer: C
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