At which step of the crisis communications process do you engage in evaluation of what went well in handling the crisis and what didn't?

A) message development
B) recovery
C) response
D) risk assessment
E) planning


Answer: B

Communication & Mass Media

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The magazine Macintosh Computing runs an advertisement for itself in another magazine, PC Quarterly. The ad includes a picture of John Fence, head of Macrosell. John Fence ______.

a. likely will win an appropriation suit under any circumstances because his picture was used without his permission b. likely will win an appropriation suit if he did not give permission for the picture to be used, even if the picture had been used in a Macintosh Computing article c. likely will not win an appropriation suit if the picture had been used in a Macintosh Computing article d. likely will not win an appropriation suit even if the ad shows John Fence saying “Subscribe to Macintosh Computing”

Communication & Mass Media

Examining the ethical aspects of group con¬clusions is an example of leading through task processes

Indicate whether the statement is true or false

Communication & Mass Media

Facebook is described as a “Net within the Net” because _______________

a. its users must register and log in b. it allows advertisers to reach their target audiences with precision c. it lets users post video and still photos as well as text d. All of the choices

Communication & Mass Media

Leading questions are designed to structure a response in a particular way

Indicate whether the statement is true or false.

Communication & Mass Media