Which of the following is not one of the top three players in e-book publishing?
A. Barnes & Noble
B. Apple
C. Amazon
D. Google
Answer: D
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A rise in the price level in an economy
A. shifts its long-run aggregate supply curve to the right. B. shifts its long-run aggregate supply curve to the left. C. does not have any effect on its long-run aggregate supply. D. does not have any effect on its aggregate demand.
Qualitative information is relevant when:
A. it makes a difference in the decision only. B. it makes a difference in the decision and it differs between the alternatives. C. it differs between the alternatives only. D. None of the above.
Which of the following is most likely an advantage of social media marketing?
A) Social media are targeted and personal. B) Social media campaign results are easily measured. C) Social networks are largely marketer controlled. D) Social media allow marketers to engage in multichannel sales. E) Social media campaigns are simply implemented and rarely backfire.
Answer the following statements true (T) or false (F)
1. The Hofstede culture dimensions have been invalidated with time and replaced by Project GLOBE. 2. China is a long-term oriented country, meaning that the culture focuses primarily on the past and present and immediate gratification. 3. Expatriates are individuals who have given up their citizenship in their native country. 4. When it comes to international assignments, accurate communication can be difficult even with a common language. 5. Hiring others from outside the organization to perform work worldwide is known as contract manufacturing.