Listeners actively seek information that supports their opinions, attitudes, beliefs, values, and behaviors, and conversely, they avoid information that contradicts their existing opinions, attitudes, beliefs, values, and behaviors
This statement best supports the principle of __________.
Fill in the blank(s) with the appropriate word(s).
Answer: selective exposure
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External transitions are words such as "also, in addition, next, finally."
Indicate whether the statement is true or false
What is the difference between obscenity and indecency in broadcast radio and television??
What will be an ideal response?
Which of the following statements describes the role of theory in communication research?
a. Theory is used to help draw conclusions about important cultural values. b. Theory enables us to use science to settle debates over value. c. Theory is made up of speculations guided by cultural agreement. d. Theory is guided by empirical observation and is at the center of the scientific enterprise.
Which of these is an advantage that computer-assisted aids provide that is not available with other types of aids?
a. maintain interest and attention b. option for multiple formats c. add clarity d. reinforce your message