A new-task buyclass decision begins with which of the following steps?
A) supplier search
B) general need description
C) product specification
D) problem recognition
E) proposal solicitation
D
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Because of the technical nature of the products, industrial product purchases are more likely to be based on:
A) cost rather than features. B) features rather than benefits. C) cost rather than benefits D) benefits rather than features.
Defend or refute: Men and women are equally likely to emerge as leaders in mixed-sex groups.
What will be an ideal response?
A creative environment requires
a. that everyone's ideas be implemented. b. that leaders resist change. c. that followers are encouraged to suggest innovations. d. all of these choices.
Which customer service strategy element is achieved when customer service meets or exceeds customer expectations?
a. High quality customer service b. Creating value with customer service c. Customer contact centers d. Outsourcing customer service