In content coding, unit of analysis refers to:
A. the discrete thing that is coded and counted.
B. the standard or uniform unit that allows comparisons among categories.
C. the value of the unit.
D. the length of the unit.
E. A and B.
Answer: E
You might also like to view...
An advocacy group is best defined as one that
A) raises funds for activist organizations. B) fights for social causes. C) works to elect political leaders. D) opposes societal wrongs at all costs. E) partners with corporations.
Which of the following is true about deception when using EMC?
A) Liars often use more first-person pronouns. B) Liars are more likely to use more negative terms like "not" and "never." C) Liars use more negative emotions words such as "sad" and "upset." D) Liars write longer, more exaggerated online personal essays.
The term noted reader refers to anyone who can recall seeing the advertisement and read more than half of the ad copy or written material
Indicate whether the statement is true or false
What behavior can sometimes be linked to people who lie on social media?
A. writing shorter posts B. using less sensory references C. using more other-oriented pronouns D. using more self-oriented pronouns