Advertising intended to reach as many consumers as possible, typically through television, newspaper, or magazine ads is referred to as
A. interactive advertising.
B. direct marketing.
C. subliminal advertising.
D. mass marketing.
Answer: D
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If the banking system has a required reserve ratio of 40 percent, then the money multiplier is
A) 2. B) 2.5. C) 4. D) 8.
Why would macroeconomists rate economic performance in Speed-Nation superior to that in Stag-Nation? Speed-Nation has
A) milder business cycles. B) more volatile business cycles. C) faster economic growth. D) larger real GDP gaps. E) smaller real GDP gaps.
The fact that a gallon of gasoline commands a higher market price than a gallon of water indicates that
a. gasoline is an economic good but water is not. b. the marginal utility of gasoline is greater than the marginal utility of a gallon of water. c. the average utility of a gallon of gasoline is greater than the average utility of a gallon of water. d. the total utility of gasoline exceeds the total utility of water.
One of the elements of monopolization is
A. monopoly pricing. B. the willful acquisition of monopoly power. C. wanting to be a monopoly and wanting to earn monopoly profits. D. having a monopoly.