While freight rates are often based on very complicated pricing systems, in general, the primary freight price factor is based on which of the following attributes?
A) damage record
B) on-time delivery
C) door-to-door service
D) speed of shipment
E) consolidation capabilities
D
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Slate is planning to increase the sales price to $820. What impact will the increase in sales price have on the breakeven point in units? (Round your answer up to the nearest whole guitar.)
Slate was a professional classical guitar player until a motorcycle accident at left him disabled. After
long months of therapy, he hired an experienced luthier and started a small shop to make and sell
Spanish guitars. The guitars sell for $700 each, and the fixed monthly operating costs are as follows:
Slate's accountant told him about contribution margin ratios, and Slate understood clearly that for every
dollar of sales, $0.60 went to cover his fixed costs, and anything above that point was profit.
A) It will stay the same.
B) It will go down from 12 to 8 units.
C) It will go up from 8 to 12 units.
D) It will go down from 10 to 8 units.
A ________ is a group of consumers a business has identified as the most viable for its product or service
A) business market B) target market C) marketing mix D) marketing strategy E) marketing audit
Explain how marketing is both a reflection of a culture and a powerful influence upon it, giving at least two examples
What will be an ideal response?
Zero-coupon bonds do not provide for interest payments
Indicate whether the statement is true or false