When you learn about your audience member’s ______, you understand how they see themselves: their personality, values, attitudes, etc.
a. value orientation
b. value profile
c. psychological profile
d. psychographics
d. psychographics
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To estimate replacement sales, management must research the product's ________, the number of units that fail in year one, two, three, and so on
A) survival-age distribution B) lifecycle ratio C) obsolescence rate D) business turnover ratio E) product-performance usage
Coke and bottled water brands continue to run sales promotions and compete strongly on price. Clearly, the best solution would be for neither to promote which would jointly maximize their profits
However, both are worried that if they stop promoting while the other does not, they will suffer. As a result, the equilibrium is heavy promotion by both and lower total profits. With reference to the game theory, this is an example of: A) generic equilibrium. B) prisoner's dilemma game. C) leader—follower game. D) best strategy game.
Which of the following is not true about the quick ratio?
a. It is equal to or less than the current ratio; b. It measures liquidity; c. It includes all working capital accounts; d. It is the same as the acid-test ratio; e. Generally, it should be no less than 1 to 1
"Ted, I have some disturbing data," said, Amanda, Vice President of Human Resources. "Our company has suffered increases in turnover, absenteeism, lawsuits by employees and former employees, injury and illness claims, and customer complaints. About the only thing that hasn't increased is our productivity." Ted replied, "I have unfortunately come to recognize these workforce characteristics. They are a sign of
A. constitutionalism." B. self-determination." C. the equity theory." D. job dissatisfaction." E. procedural justice."