Features of a communicator attempting to deliver a persuasive message are called
a. source variables.
b. attribution variables. c. message variables. d. recipient variables.
e. elaboration likelihood variables.
a
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__________is a method of brain imaging that passes a narrow X-ray beam through the head and measures the structures that reflect the beams from various angles, generating a three-dimensional image
A) Computerized axial tomography B) Positron emission tomography C) Magnetic resonance imaging D) Functional magnetic resonance imaging E) Select
The increased size and wrinkling of the cerebral cortex in higher animals is referred to as
a. cerebralization. b. hemispherization. c. corticalization. d. reticulation.
The ability to sense the color yellow can be explained by ____
a. ?trichromatic theory only b. ?opponent-process theory only c. ?both trichromatic and opponent-process theory d. ?neither trichromatic nor opponent-process theory
Which of the following is advisable in conducting an open ended interview?
a. Putting the questions in your own words b. Using probe questions to encourage the respondent to give a more complete answer c. Suggesting alternatives to a respondent who draws a blank d. Giving your own opinion