Customers report many benefits of direct marketing, including which of these?
A. There are fewer product returns.
B. There is more privacy than in-store shopping.
C. Instant gratification is higher.
D. Products are generally bundled with other products to offer buyers greater value.
E. There are a greater number of additional incentives from sellers to retain customer loyalty.
Answer: B
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A company positioned in the "middle" market introduces a lower-priced product line. What type of line-stretching is this?
A) home stretch B) up-market stretch C) down-market stretch D) maintenance stretch E) two-way stretch
Strategically pricing below customer value is often called pricing to value
Indicate whether the statement is true or false
Marcoff Corporation acquires 30% of the outstanding voting common shares of the Invicta Corporation for $600,000 . Marcoff Corporation acquires the investment in Invicta Corporation by buying previously issued shares of Invicta Corporation from other investors. The entry to record the acquisition is:
a. Investment in Stock of Invicta Corporation . . . . . . . . . . . . . .600,000 Marketable Securities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .600,000 b. Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 600,000 Marketable Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 600,000 c. Investment in Stock of Invicta Corporation . . . . . . . . . . . . . .600,000 Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 600,000 d. Marketable Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 600,000 Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 600,000 e. Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 600,000 Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 600,000
Jo files a suit against Lara in a Missouri state court. Lara's only connection to Missouri is an ad on the Web originating in Nebraska. For Missouri to exercise jurisdiction, the issue is whether Lara, through her ad, has
a. a commercial cyber presence inMissouri. b. conducted substantial business withMissouri residents. c. general maximum contact withMissouri. d. solicited virtual business inMissouri.