4. __________ is a standardized language that can be used to define schema, manipulate, and query data in a relational database
What will be an ideal response?
Structured query language (SQL)
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A retailer's magazine advertising campaign builds an image of elegance and high fashion, yet the store's sales promotions emphasize low prices. Because of the inconsistencies, consumers are left confused about the retailer's image and tend to shop elsewhere. What should the store manager do to resolve the problem of inconsistency with the communication mix?
A. The manager should re-train associates to support the image of elegance and fashion. B. The manager should develop an integrated marketing communication program. C. The manager should reduce the prices of the products across all categories. D. The manager should imitate the communication programs of successful competitors. E. The manager should re-examine the elements of the mix that can be eliminated.
If two individuals aged 25 and 35 apply for the same position, under federal law the employer may not lawfully reject either applicant on the basis of age
a. True b. False Indicate whether the statement is true or false
Business ethics rarely involves the application of moral standards to the business activity of a normal company.
Answer the following statement true (T) or false (F)
If the coupon rate of a bond is equal to its required rate of return, then ________
A) the current value is not equal to par value B) the current value is equal to par value C) the maturity value is equal to par value D) the current value is equal to maturity value