When a salesperson calls on a prospect and meets face to face, it is an example of an interactive touchpoint.
Answer the following statement true (T) or false (F)
True
Some touchpoints are interactive and allow for such two-way information exchange. That is, they involve direct interface between a customer and a firm's customer contact person in the form of a salesperson, telemarketer, customer service representative, interactive website, and so on.
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A) rate of inflation B) rate of interest earned on a savings account C) required rate of return or the hurdle rate D) rate of interest charged for debt financing of an investment
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a. True b. False Indicate whether the statement is true or false