Michael Anderson is running for student body president at a small, private, Catholic

university.

The students that attend the university are mixed between liberal and
conservative, with a huge population of students who are undecided/uninterested in
politics. There is a large freshmen population this year. One of his major issues is to
promote more campus involvement in campus activities. Put yourself in Michael's
position and write out the demographic traits for his audience. Then, develop ideas on
how to approach the audience with your ideas on promoting campus and civic
engagement.
What will be an ideal response?


A good answer should identify audience demographics (such as age, sex, gender,
sexual orientation, cultural background, income, occupation, education, religion, group
membership, political affiliation, and place of residence) as well as ideas on how to promote
campus involvement. An excellent answer will connect well thought out ideas on how to
get involved with campus activities with the specific audience

Communication & Mass Media

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