Theo Chocolate's early strategy to have a competitive advantage over other chocolate manufacturers involved:
a Manufacturing mainstream chocolate and packaging them in exciting packaging.
b Offering products the management found exciting and putting them in packaging it liked.
c Manufacturing mainstream chocolate and selling it at local grocery stores.
d Offering products that most customers would find exciting and would want to try.
b: Offering products the management found exciting and putting them in packaging it liked.
Theo Chocolate's early strategy to have a competitive advantage over other chocolate manufacturers involved producing products the management found exciting and putting them in packaging they liked. The goal of most organizational strategies is to create and then sustain a competitive advantage.
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