Retail Store Online Survey As marketing director for a large retail clothing chain for young people, it is your job to collect data on the buying habits of 18- to 24-year-old customers. You want each of your customers to complete an online survey within
five days after the date of purchase. This information provides the current information you need for product development, marketing, and customer service. Required: Write a persuasive message asking buyers to complete the online survey.
Follow these steps when writing the persuasive message:
a) Write the message inductively, beginning with a short, attention-getting headline.
b) Introduce the idea of completing the survey, and generate interest in completing it.
c) Present the benefits of completing the survey to the customer. Provide incentives.
d) Encourage the customer to complete the necessary action, and provide instructions.
A proposed solutions follows:
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