The term "media multitaskers" refers to ________
A) competing brands which use the same media vehicle
B) people who absorb more than one medium at a time
C) media planners who also head the creative department
D) media planners who use more than one advertising medium
E) ad agencies whose clients are competitors of each other
B
You might also like to view...
Generally, large samples are desirable in social media research
Indicate whether the statement is true or false
What are the three suggested culturally responsive strategies negotiators may choose to use during times of low familiarity with the other party's culture?
What will be an ideal response?
Gross profit minus selling expenses equals net income
Indicate whether the statement is true or false
When one company wants to take over another, one way it may be done is by proxy
a. True b. False Indicate whether the statement is true or false