When deciding on an emotional appeal, speakers should consider their audience and the effect that appeal is likely to have.
Answer the following statement true (T) or false (F)
True
Communication & Mass Media
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We listen in order to do all of the following except ________
A) become informed B) refute the speaker's position C) evaluate what we are hearing D) enjoy what we hear
Communication & Mass Media
The garden salad metaphor of cultural diversity implies that U.S. American cultures are rather static and unchangeable
Indicate whether the statement is true or false.
Communication & Mass Media
The "stranger-on-the-train" phenomenon is an example of
A. social penetration B. strategic disclosure C. affective exchange D. nonstrategic disclosure
Communication & Mass Media
In the famous Coca-Cola fiasco involving "New Coke" in the 1980s, the soft drink maker erred by choosing a solution that was ________ but wrong.
A. clever B. lucrative C. radical D. easy
Communication & Mass Media