Katherop, a company that manufactures and supplies baby clothes, conducts a charity program every year to distribute free products to the underprivileged children in rural areas. The company advertises this program to gain attention of its customers. Which of the following marketing strategies does this scenario best illustrate?

A. People marketing
B. Place marketing
C. Event marketing
D. Relationship marketing


Answer: C

Business

You might also like to view...

A Federal Reserve policymaker voting to keep the federal funds rate unchanged is most likely voting for option

A. A. B. B. C. C. D. D.

Business

Standard costs can be used by management to assess the reasonableness of actual costs incurred.

Answer the following statement true (T) or false (F)

Business

A company issued 5-year, 7% bonds with a par value of $100,000. The market rate when the bonds were issued was 6.5%. The company received $102,105 cash for the bonds. Using the effective interest method, the amount of recorded interest expense for the first semiannual interest period is:

A. $6,573.90. B. $3,318.41. C. $1,750.00. D. $3,500.00. E. $7,000.00.

Business

Which of the following is a remedy for ineffective monitoring by agencies?

A) replacing federal chartering of corporations with state chartering B) encouraging greater use of the nolo contendere plea C) eliminating the imposition of equity fines D) increasing the operating budgets of regulatory agencies

Business