The Nielsen sweeps are designed to measure
a. national viewing.
b. local market viewing.
c. cable viewing.
d. Internet viewing.
b
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The ominous sounds permeating the dialogue in crime shows are a
form of geographical matching.
Indicate whether the statement is true or false.How have a few conglomerates been able to control most of the news and information on the media:
a. generosity of media lobbyists toward politicians b. corporate lobbyists have helped push through legislation favoring verticalintegration c. government is sympathetic to vertical integration d. Washington tilts the playing field in favor of the biggest players e.all of these choices
The clearest indication that a friendship is in the waning stage is:
A) ?less quality and quantity of communication. B) ?attempts to seek common ground during conflict. C) ?involving others in activities and conversations. D) ?relying more on general stereotypes and scripts. E) ?working out rules for interacting.
The Simpsons can be considered through the lens of Cultural Studies. From this perspective, all of the following statements are accurate descriptions EXCEPT
A. The Simpsons was created and put on the air by powerful groups who wanted to influence American culture and society and maintain their hegemonic position B. The Simpsons provides examples of an individual "shutting down" the very dominant forces that try to shut down that individual, as is the case with Bart C. The Simpsons challenges dominant-hegemonic views through its reference to a wide variety of topics and the adventures of its characters D. The Simpsons contains satiric counter-hegemonic messages showing that individuals who are dominated use the same symbolic resources to challenge that domination