Rolls-Royce targets a very exclusive high-income market. Toyota, on the other hand, targets economy markets (Yaris), the environmentally-conscious market (Prius), and the higher-income market (Lexus). Rolls-Royce has adopted a ___________ targeting strategy. Toyota has adopted a ______________ targeting strategy.
A. differentiated; differentiated
B. undifferentiated; differentiated
C. undifferentiated; concentrated
D. concentrated; undifferentiatedÂ
E. concentrated; differentiated
Answer: E
Business
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