A standing plan that outlines the steps to be followed in a particular circumstance is called a(n)
A. standard operating procedure.
B. single-use plan.
C. program.
D. contingency plan.
E. project.
Answer: A
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When goods and services are sold on the Internet, the approach to marketing is known as:
A) retail by e-mail B) viral marketing C) e-commerce D) vicarious shopping
The brand name of New Zealand vodka 42BELOW refers to both a latitude that runs through New Zealand and the percentage of its alcohol content
From a marketing management perspective, which of the brand equity drivers is most applicable in the given scenario? A) the associations indirectly transferred to the brand by linking it to a place or thing B) the product and all accompanying marketing activities and supporting marketing programs C) the initial choices for the brand elements or identities making up the brand D) the profitability associated with brand development E) the service and all accompanying marketing activities and programs
Which of the following is a characteristic of technical communication?
A) influence-driven B) benefit emphasis C) emotional D) subjective E) objective
Which of the following is true of a job?
A.) A job is an output that comes from the accomplishment of tasks. B.) A job is a grouping of tasks, duties, and responsibilities that constitutes the total work assignment for an employee. C.) Even if the tasks, duties, and responsibilities change over time, a job should not change. D.) A job needs to be divided into types of work so that it can be coordinated in some logical way.