The marketing mix is integral to the value equation which is represented by:
A) Value = Price/Benefits.
B) Value = Benefits/Price.
C) Value = Benefits × Price.
D) Value = Benefits - Price.
E) Value = Benefits + Price.
B
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A payment system that uses computerized electronic impulses to effect a cash transaction is called electronic funds transfer (EFT)
Indicate whether the statement is true or false
A ________ activity is one that is necessary to meet customer requirements
a. value-added b. backflush c. non-value-added d. just-in-time
_________________ can be a CR strategy that enables firms to deflect criticism about supply chain labor practices.
a. Aggressive pricing strategies b. Image management c. Factory disclosure d. Management integration
_____ are common examples of e-marketplaces
a. E-auctions c. E-distributors b. Internet service providers d. Web-based CRMs