A(n)__________refers to the originator of a trade name, product, methods of operation, and the like that grants operating rights to another party to sell its product
Fill in the blanks with correct word.
ANSWER: franchisor
A franchisor is the originator of a trade name, product, methods of operation, and the like that grants operating rights to another party to sell its product. A franchisee pays the franchisor for the right to use its name, product, and business methods, and takes advantage of the franchisor's brand equity and operational expertise.
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