Atkins Auto, a dealer of automobiles, sends direct-mail pieces to its prospective customers, inviting them to visit its auto showroom to test-drive new cars. Customers who respond to the direct mail by visiting the showroom are provided with thorough information about the cars. Salespersons of the company receive extensive training and assume responsibility for the selling efforts in the showroom. This is an example of combining direct marketing with
A. personal selling.
B. advertising.
C. support media.
D. sales promotions.
E. public relations.
Answer: A
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A) sustainable marketing B) high-pressure selling C) customer-driven marketing D) redlining E) reverse redlining
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A) Newspaper advertisements B) Hard-copy memos C) Tweets D) Wikis
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A. $870.00 B. $420.00 C. $364.00 D. $450.00 E. $784.00
A company's fixed interest expense is $25,000, its income before interest expense and income taxes is $206,250. Its net income is $96,950. The company's times interest earned ratio equals:
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