Which of the following can be said regarding buyers/customers for the business-to-business (B2B) market?
A. Buyers for the B2B market are larger in number than the B2C market.
B. Because B2B markets have many customers, each individual customer is not as essential to the firm's success.
C. Business marketers typically deal with far fewer buyers than consumer markets.
D. B2B customers don't impact the firm's bottom line.
E. B2B buyers don't typically foster relationships with their customers.
Answer: C
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Indicate whether this statement is true or false.