Melody is responding negatively to a request for a claim. Which of the following would she NOT do in composing her message to the customer?
a. Begin the message with a neutral, dependent clause, followed by a statement implying the refusal.
b. Include sales promotional and resale material in the last paragraph.
c. Offer an alternative service as a gesture of goodwill.
d. Present the reasoning behind her decision without using emotional wording.
A
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To form plurals when a vowel precedes y, simply add s
Indicate whether the statement is true or false.
A marketing manager should
A. assume that most customers who are dissatisfied will complain, but that people who are satisfied will be silent. B. recognize that a "complaint" box isn't needed if the firm is really market-oriented in the first place. C. know that most consumer complaints do not require a response because the consumer's dissatisfaction is beyond the control of the firm. D. be concerned that many of the complaints that are reported are never resolved. E. recognize that many consumers who complain are trouble makers and that not much can or should be done about their complaints.
For a manufacturing business, cost of indirect materials is first recorded in the:
A. Manufacturing Overhead account. B. Work in Process Inventory account. C. Supplies Inventory account. D. Raw Materials Inventory account.
Vertical nonprice restraints, such as territorial restraints imposed by producers on retailers, have, in recent years, been viewed by the Supreme Court:
a. as per se illegal b. as per se illegal if tied to a customer restriction, otherwise a rule of reason analysis is applied c. under a rule of reason usually sympathetic to the producer d. under a rule of reason usually sympathetic to the retailer e. as per se legal